Kristin Ess The One Purple Shampoo for Blonde Hair - Brass Neutralizer, Shine Restorer, Sulfate & Paraben Free, 10 fl. oz.

About this item

• Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.
• Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free
• Cruelty free, keratin safe free of sulfates, parabens + phthalates
• How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.
• "I aimed to formulate a purple shampoo that effectively tones both blonde and brunette hair while being sulfate-free. I’ve often struggled to find that perfect combination. For those who prefer ashy or soft pastel lavender hues, this shampoo can be used with every wash. If you prefer a more neutral look, apply it only as necessary to eliminate brassiness. This product can be used in conjunction with or without The One Purple Conditioner on both natural and color-treated hair." - Kristin Ess